Sample Teaching Materials

Below are links to PDFs of sample documents from the courses I teach.

An image used for teaching by Larry Garber

Consumer Behavior

Download Consumer Behavior Syllabus

 

Marketing Management

Download Marketing Management Syllabus

 

Marketing Strategy for Competitive Advantage

Download Marketing Strategy for Competitive Advantage Syllabus

 

Principles of Marketing

Download Principles of Marketing Syllabus.

 

Topics in Contemporary B2C

Download Topics in Contemporary B2C Syllabus