Selected Academic Publications
Below are links to PDFs of articles that I've published.
From Advertising and Society Review
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design ,” Advertising and Society Review, 10 (1), 1-16.
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From Journal of Marketing Communications
Garber, Lawrence L. Jr., and Michael J. Dotson (2002), “A Method for the Selection of Appropriate B2B Integrated Marketing Communications Mixes,” Journal of Marketing Communications, 8 (March), 42-56.
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From The Journal of Marketing Theory and Practice
Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2000), “The Effects of Food Color on Perceived Flavor,” The Journal of Marketing Theory and Practice, 8 (Fall), 59-72.
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From Marketing Science Institute Working Paper Series
Garber, Lawrence L., Jr., Raymond R. Burke and J. Morgan Jones (2000), “The Role of Package Appearance in Consumer Purchase Consideration and Choice,” Marketing Science Institute Working Paper Series, Report No. 00 - 104, Boston: MSI.
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From Persuasive Imagery: A Consumer Perspective
Garber, Lawrence L. Jr., and Eva M. Hyatt (2003), “Color as a Tool for Visual Persuasion,” in Linda Scott and Rajeev Batra (eds.), Persuasive Imagery: A Consumer Perspective, Hillsdale, NJ: Lawrence Erlbaum and Associates, 313-336.
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From Product Experience: Perspectives on Human-Product Interaction
Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya (2007), “The Mediating Effects of Product and Package Appearance on Consumer Behavior,” in H.N.J. Schifferstein and P. Heckart (eds.), Product Experience: Perspectives on the Human-Product Interaction, Amsterdam: Elsevier.
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From Journal of Marketing Theory and Practice
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Effect of Package Shape on Apparent Volume: The Design of Size Appearance,” Journal of Marketing Theory and Practice. 17 (3), 216-234.
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