An image used for teaching by Larry Garber

Selected Academic Publications

Below are links to PDFs of articles that I've published.

From Journal of Food Products Marketing

Garber, Lawrence L, Jr., Eva M. Hyatt, and Lubna Nafees (2015), “The Effects of Analogous Color on Perceived Flavor: An Empirical Investigation,” Journal of Food Products Marketing. Forthcoming .

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From International Journal of Management Practice

Garber, Lawrence L, Earl Honeycutt, and Michael J. Dotson (2015), “The use of personal appearance cues to infer sales rep character.” International Journal of Management Practice, 28(1), 1-20.

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From Journal of Food Products Marketing

Garber, Lawrence L., Jr., Eva M. Hyatt and Lubna Nafees (2015), “The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India.” Journal of Food Products Marketing, 21(5), 1-20.

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From International Journal of Management Practice

Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2014), “The Effects of Package shape and Presentation Context on Volume Appearance: An Empirical Investigation.”International Journal of Management Practice, 7(2), 144-159.

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From International Journal of Management Practice

Garber, Lawrence L., Michael J. Dotson, and Earl Honeycutt (2013), “The Perceived Visual Similarity of Realtors: An Exploratory Study.” International Journal of Management Practice, 6(4), 320-337.

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From Marketing Education Review

Garber, Lawrence L, Jr., Eva M. Hyatt, Ünal Ö. Boya and Babs Ausherman (2012), “The Association between Learning and Learning Style in Instructional Marketing Games: An Exploratory Study,” Marketing Education Review, 22(2), 167-184

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From International Journal of Management

Ganapathy, Shobha, Bibek Banerjee, and Lawrence L. Garber, Jr., (2011), "Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study," International Journal of Management, 28(3/2) 809-23.

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From Advertising and Society Review

Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design ,” Advertising and Society Review, 10 (1), 1-16.

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From Journal of Marketing Communications

Garber, Lawrence L. Jr., and Michael J. Dotson (2002), “A Method for the Selection of Appropriate B2B Integrated Marketing Communications Mixes,” Journal of Marketing Communications, 8 (March), 42-56.

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From The Journal of Marketing Theory and Practice

Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2000), “The Effects of Food Color on Perceived Flavor,” The Journal of Marketing Theory and Practice, 8 (Fall), 59-72.

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From Marketing Science Institute Working Paper Series

Garber, Lawrence L., Jr., Raymond R. Burke and J. Morgan Jones (2000), “The Role of Package Appearance in Consumer Purchase Consideration and Choice,” Marketing Science Institute Working Paper Series, Report No. 00 - 104, Boston: MSI. 

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From Persuasive Imagery: A Consumer Perspective

Garber, Lawrence L. Jr., and Eva M. Hyatt (2003), “Color as a Tool for Visual Persuasion,” in Linda Scott and Rajeev Batra (eds.), Persuasive Imagery: A Consumer Perspective, Hillsdale, NJ:  Lawrence Erlbaum and Associates, 313-336.

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From Product Experience: Perspectives on Human-Product Interaction

Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya (2007), “The Mediating Effects of Product and Package Appearance on Consumer Behavior,” in H.N.J. Schifferstein and P. Heckart (eds.), Product Experience: Perspectives on the Human-Product Interaction, Amsterdam: Elsevier.

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From Journal of Marketing Theory and Practice

Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Effect of Package Shape on Apparent Volume:  The Design of Size Appearance,” Journal of Marketing Theory and Practice. 17 (3), 216-234.

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