From Journal of Marketing Theory and Practice
Garber, Lawrence L, Jr., Ünal Ö. Boya, and Eva M. Hyatt (2018), “Hypotheses of Equivalence and Their Testing,” Journal of Marketing Theory and Practice, 26(3), 280-288.
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From International Journal of Management Education
Garber, Lawrence L, Jr., Eva M. Hyatt, and Ünal Ö. Boya (2018), “Constituting, Testing and Validating the Gender Learner Profiles of Serious Game Participants,” International Journal of Management Education, 16(2), 205-223. https://doi.org/10.1016/j.ijme.2018.02.005
From Context: The Effects of Environment on Product Design and Evaluation, Amsterdam: Elsevier
Garber, Lawrence L., Jr. Eva M. Hyatt, and Ünal Ö. Boya (2018), “Packaging in Context,” in Herb Meiselman (ed.), Context: The Effects of Environment on Product Design and Evaluation, Amsterdam: Elsevier. Invited. Forthcoming.
From International Journal of Management Education
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya, (2017), “Gender Differences in Learning Preferences among Participants of Serious Business Games,” International Journal of Management Education, 15(2, Part A), 11-29.
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From Journal of Food Products Marketing
Garber, Lawrence L, Jr., Eva M. Hyatt, and Lubna Nafees (2016), “The Effects of Analogous Color on Perceived Flavor: An Empirical Investigation,” Journal of Food Products Marketing, 22(4), 486-500. http://dx.doi.org/10.1080/10454446.2015.1072866.
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From Journal of Food Products Marketing
Garber, Lawrence L, Jr., Eva M. Hyatt, and Lubna Nafees (2015), “The Effects of Analogous Color on Perceived Flavor: An Empirical Investigation,” Journal of Food Products Marketing. Forthcoming .
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From International Journal of Management Practice
Garber, Lawrence L, Earl Honeycutt, and Michael J. Dotson (2015), “The use of personal appearance cues to infer sales rep character.” International Journal of Management Practice, 28(1), 1-20.
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From Journal of Food Products Marketing
Garber, Lawrence L., Jr., Eva M. Hyatt and Lubna Nafees (2015), “The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India.” Journal of Food Products Marketing, 21(5), 1-20.
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From International Journal of Management Practice
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2014), “The Effects of Package shape and Presentation Context on Volume Appearance: An Empirical Investigation.”International Journal of Management Practice, 7(2), 144-159.
From International Journal of Management Practice
Garber, Lawrence L., Michael J. Dotson, and Earl Honeycutt (2013), “The Perceived Visual Similarity of Realtors: An Exploratory Study.” International Journal of Management Practice, 6(4), 320-337.
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From Marketing Education Review
Garber, Lawrence L, Jr., Eva M. Hyatt, Ünal Ö. Boya and Babs Ausherman (2012), “The Association between Learning and Learning Style in Instructional Marketing Games: An Exploratory Study,” Marketing Education Review, 22(2), 167-184
From International Journal of Management
Ganapathy, Shobha, Bibek Banerjee, and Lawrence L. Garber, Jr., (2011), "Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study," International Journal of Management, 28(3/2) 809-23.
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From Advertising and Society Review
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design,” Advertising and Society Review, 10 (1), 1-16.
From Journal of Marketing Communications
Garber, Lawrence L. Jr., and Michael J. Dotson (2002), “A Method for the Selection of Appropriate B2B Integrated Marketing Communications Mixes,” Journal of Marketing Communications, 8 (March), 42-56.
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From The Journal of Marketing Theory and Practice
Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2000), “The Effects of Food Color on Perceived Flavor,” The Journal of Marketing Theory and Practice, 8 (Fall), 59-72.
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From Marketing Science Institute Working Paper Series
Garber, Lawrence L., Jr., Raymond R. Burke and J. Morgan Jones (2000), “The Role of Package Appearance in Consumer Purchase Consideration and Choice,” Marketing Science Institute Working Paper Series, Report No. 00 - 104, Boston: MSI.
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From Persuasive Imagery: A Consumer Perspective
Garber, Lawrence L. Jr., and Eva M. Hyatt (2003), “Color as a Tool for Visual Persuasion,” in Linda Scott and Rajeev Batra (eds.), Persuasive Imagery: A Consumer Perspective, Hillsdale, NJ: Lawrence Erlbaum and Associates, 313-336.
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From Product Experience: Perspectives on Human-Product Interaction
Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya (2007), “The Mediating Effects of Product and Package Appearance on Consumer Behavior,” in H.N.J. Schifferstein and P. Heckart (eds.), Product Experience: Perspectives on the Human-Product Interaction, Amsterdam: Elsevier.
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From Journal of Marketing Theory and Practice
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Effect of Package Shape on Apparent Volume: The Design of Size Appearance,” Journal of Marketing Theory and Practice. 17 (3), 216-234.
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