Midterm Review - CIS 211 - Management Information Systems

To get a sense of what the written portion of the midterm exam will be like, refer to a midterm exam that I gave in Spring 2009.

For our CIS 211 exam, a list of terms and concepts from the chapters and business plug-ins of our textbook appears below. You should find it helpful to be able to do the following things (as seen in the practice exam given above):

The written portion of the midterm exam will cover the material from the class notes, guided reading exercises, and textbook reading in addition to terms and concepts appearing below. However, no terms that appear in the textbook but do not appear in any of the other class resources mentioned in the previous sentence will appear on the midterm exam.

Students do not need to memorize the meaning of acronyms. Any acronym used in exam questions will be accompanied by its meaning, except for the following acronyms: MIS, IT.

As seen in the review exam, the planned exam format is a collection multiple-choice questions of varying degrees of difficulty. A small number of open-ended short answer questions may also appear. This format is subject to change without notice.

Terms & Concepts

C-1
===
Management Information Systems (MIS)
Information Technology (IT)
Data vs. Information vs. Intelligence

C-2
===
competitive advantage
first mover
environmental scanning
supplier --> business --> buyer
buyer power vs. supplier power
substitution threat
switching costs
new entrant threat
narrow market vs. broad market
cost leader vs. differentiation strategy

C-4
===
Metrics
Efficiency IT metrics, including Fig 4.2
Effectiveness IT metrics, including Fig 4.3
Web IT Metrics, including Fig 4.6
- click-through vs. conversion
- total hits vs. unique visitors

C-9
===
Transaction Processing System
Decision Support System
Executive Information System
Return on Investment (ROI)

C-10
====
Supply Chain Management (SCM)
Bullwhip Effect
Components of Supply Chain
- Planning
- Procurement
- Production
- Distribution
- Returns
Issues affecting success of SCM systems
- Visibility
- Customer Behavior
- Buy-in
- Alignment


C-11
====
Customer Relationship Management (CRM)
pieces of CRM systems
- identification / reporting
- segmentation / analysis
- prediction / simulation
types of CRM systems
- operational
- analytical
personalization

C-12
====
Enterprise Resource Planning (ERP)
data vs. process
automation
middleware

C-15
====
information partnership
collaboration system
ties between collaboration systems and CRM, SCM, ERP
explicit knowledge vs. tacit knowledge


B-8
===
SCM drivers
- Facilities
  - location
  - capacity
  - operational design
- Inventory
- Transportation
- Information
  - sharing (what & who)
  - delivery (how)
    - push
    - pull

B-9
===
cross-selling
up-selling
contact management
web-based self-service
call-scripting