Guided Reading Exercise - CIS 211 - Management Information Systems

Independent Work Policy

On this assignment, students must work independently. Actions such as directly collaborating with students currently enrolled in the class, referring to the work students formerly enrolled in the class, and using other people to complete the assignment are all examples of violations of this policy. Students should use the instructor for any questions about completing the assignment.

Academic Integrity

Students who choose to violate the independent work policy must cite the use of other people's work by including the names of those people in a conspicuous location. By providing citations, students avoid violating the Elon Honor Code. Students who both violate the independent work policy and fail to cite the names of contributors are subject to the Elon University Academic Integrity Policy.

Format

Students must write their answers on exactly one sheet of standard letter paper (8.5 inches by 11 inches, as found in all Elon campus printers). It is recommended but not required that students use word processing software to print their work.

Directions

Respond to the following items by reading chapter 14 (pages 189 through 198) and Business Plug-in B11 (pages 450 through 461 only) of the Baltzan textbook.

  1. What properties of eBay allow it to be named as the ultimate e-business as stated by the authors (see p. 175 to 177)?
  2. Classify Blockbuster, Redbox, Netflix, and Time-Warner Cable on Demand as either virtual/pure-play or click-and-mortar e-tailers. Briefly justify your classification.
  3. Zillow.com is an example of a Web site that makes heavy use of mashups (to see the mashup, try searching Elon NC. Why would Microsoft allow Zillow to use its service for free? What risks does Zillow run by not paying for Microsoft's data?
  4. What distinguishes m-commerce from e-commerce? Give examples of m-commerce in which (or your friends) engage.
  5. Suppose that Facebook collects clickstream data. What are the privacy implications?

Delivery

Students must submit their work in person and immediately at the beginning of class on the due date listed. Students may not submit their work electronically and may not have other students submit their work. Late work will not be accepted. Students are advised to print their work prior to their arrival in the classroom.