Guided Reading Exercise - CIS 211 - Management Information Systems

Independent Work Policy

On this assignment, students must work independently. Actions such as directly collaborating with students currently enrolled in the class, referring to the work students formerly enrolled in the class, and using other people to complete the assignment are all examples of violations of this policy. Students should use the instructor for any questions about completing the assignment.

Academic Integrity

Students who choose to violate the independent work policy must cite the use of other people's work by including the names of those people in a conspicuous location. By providing citations, students avoid violating the Elon Honor Code. Students who both violate the independent work policy and fail to cite the names of contributors are subject to the Elon University Academic Integrity Policy.

Format

Students must write their answers on exactly one sheet of standard letter paper (8.5 inches by 11 inches, as found in all Elon campus printers). It is recommended but not required that students use word processing software to print their work.

Directions

Respond to the following items by reading Chapter 2 of the Baltzan textbook.

  1. The idea of an organization running a reverse auction is discussed in the text. Describe a situation in which a consumer might engage in a reverse auction.
  2. Consider the many portable or mobile electronic devices that you own. For each, briefly indicate if switching costs are low, moderate, or high and briefly justify your answer.
  3. Note Figure 2.3 on page 20 (the cost strategy and competitive scope matrix). Where does Elon fit in this matrix (assuming that Elon is in the business of educating students). For other quadrants, select one or two schools that belong in the category.
  4. Consider our previous discussions of CRM (customer relationship management). How does CRM relate to competitive advantage?
  5. Consider Google Spreadsheets and Microsoft Excel. What are the competitive advantages held by each company in producing these software applications or services?

Delivery

Students must submit their work in person and immediately at the beginning of class on the due date listed. Students may not submit their work electronically and may not have other students submit their work. Late work will not be accepted. Students are advised to print their work prior to their arrival in the classroom.