Mass Communication in the Global Age

Contents

Part 1: Mass Communication Functions

  1. Mass Communication: Yesterday, Today, Tomorrow

  2. History: Providing Answers to Today’s Problems

  3. Law of Mass Communication: Balancing Freedom with Responsibility

  4. The Information Function: Mediating Reality

  5. Economics: The Political Economy of the American Media

  6. Mass Communication and Politics: The Media’s Role in a Democracy

Part 2: Mass Communication Industries

  7. Books: Oldest Mass Medium Thriving in a High-Tech Age

  8. Newspapers: A Medium of Change

  9. Magazines: The Digital World and Beyond

10. Public Relations: Building Relationships, Bringing about Change

11. Advertising: Social Institution in the American Marketplace

12. Motion Pictures: Entertainment for the Masses

13. Music: Recordings for the Masses

14. Radio: The Electronic Revolution of Mass Communication

15. Television: The Medium that Transformed Society

16. New Technologies: The Digital World and Beyond

Part 3: Mass Communication Ideas and Issues

17. Media and Government: An Uneasy Relationship in the American Democracy

18. Media and Society: Influencing the Way Audiences See Life

19. Media Effects: A Question of Responsibility

20. Ethics: Bringing Good or Bad Days to Media

21. Communication Research: The Empirical Approach

22. Communication Theory: How We Understand Media’s Processes and Effects

23. Mass Communication Education: Increasing Numbers of Students Face New Challenges

24. International Communication: Media Systems and Issues in the Global Metropolis